Brands are spending tens of millions of dollars investing in the metaverse.
Gucci, Nike, Burberry and Walmart are just some of the companies buying up digital land as a way to promote their products.
Nearly $2bn has been spent in the past year on metaverse real estate, according to analysts.
But it’s not just big corporations turning to virtual reality: some artists and smaller businesses believe this new technology is the future of retail, and are making products which can only be sold within the metaverse.
This film is from Click – the BBC’s weekly technology show.
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